Valley Mill
Crafting a luxury homeware brand.
- Client:
- Valley Mill
- Services:
- Branding, Content & Production, Digital, Graphic Design
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Brief
Valley Mill is a proud Welsh brand which handcrafts high-quality home & giftware. When they came to us, the company was called Identilase. as their speciality was slate engraving. Yet, this did not match their ambitions or reflect their values as a brand. So the first step was to develop a new name followed by the brand identity and website.
Solution
The logo drew inspiration from millstones, which are grinding stones engraved with patterns. This echoed the brand values of natural, handmade and links to engraving the slate. When designing the website, we focussed on user experience. Allowing users to browse multiple categories and products with ease. We also coordinated a product and packaging photoshoot.
Rolling out a rustic brand
For brand consistency, we designed packaging for slate products, product tags and soaps. The Valley Mill mark was used across all the printed packaging. It was also water blasted into the slate and painted bronze. The mark acted as a ‘seal of quality’ to distinguish the quality of the Welsh slate. We coordinated a product and packaging photoshoot. Using a setting that mirrored the natural, rustic and luxury qualities of products. This aimed to visually communicate the brand values with lifestyle photography. Thus supporting the strategic ambitions of the company.
“Thanks to Blue Stag our company was transformed into what it is today, they helped us to choose a new name, completely re-brand the company including logo design, website design, help to implement the new brand onto the packaging and advise on social media marketing to push the new company onto the marketplace. All with a very relaxed / stress free but professional approach.”
Kevin Thomas / Director, Valley Mill
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