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Student Showcase 2020
  • Graphic Communication
  • University of South Wales
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Born in Poland but having lived in Northern Ireland since 8 years old, Norbert is in Cardiff spreading his creativity. Norbert specialises in User Experience and User Interface Design and enjoyed designing for real people and real-world problems.

What’s your specialism and why do you enjoy it?

I specialise in future-thinking around User Experience and User Interface Design. I create a user journey that is simple to navigate, so that human functions can become part of technology.

Who inspires you?

I find inspiration in a variety of people and things. The biggest inspirations for me have been my lecturers, as they have helped me rebuild and reshape myself and my style. Through their teaching, I have learned how to handle any situation that may come my way.

What inspired your final project and what is it all about?

My final project is called “Blindspot”. The Blindspot system of guidance allows users to get audible directions, contact details and instant feedback in environmental situations such as travel and everyday mobility, without hassle or danger. This gives the visually impaired user a greater sense of community involvement and autonomy.

With Blindspot, the task becomes more controllable and enjoyable through the implementation of a buddy system that allows a third party to guide the user via a GPS, camera-based directional system linked to a remote viewpoint, allowing the viewer to share control of safe movement in urban situations.

My research began by looking into the ethics of automated cars and whether they could improve our lives. Lots of automated vehicles that do not need human input could be incredibly beneficial in allowing disabled people to commute, so I decided to create an alternative system, for a commute that doesn’t involve driving.

Blindspot project by Norbert Zietek

What have you enjoyed most throughout your course?

We don’t just design pretty posters; we deal with design for real people and real-world problems. You truly learn what design is all about, whilst being research-led and forward-thinking.

What job role will you be looking for now that you’ve finished University?

I am currently looking for any roles in Branding or as a UX/UI Designer. I have been freelancing since February as a UX/UI designer, managing, and coordinating projects from concept to prototype.

What are the biggest challenges you perceive going into industry?

In the current climate job opportunities are going to be much harder to come by. We are lucky, as those graduating from my course are incredibly prepared for industry. When the time comes, I am confident that our experience will be beneficial in our job search.

What advice would you give to students going into their first year in September?

Be a sponge. Learn absolutely everything you can from your lecturers and the industry generally. Make sure you empathise with your users, define their needs, their problems, and your insights. Challenge assumptions and create ideas for innovative solutions!

“We don’t just design pretty posters; we deal with design for real people and real-world problems.”

Norbert Zietek

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    There’s a rustle in the Welsh woods that has been whispered about for generations. They believe it to be Blue. They say it’s not sasquatch, but Stag. All that’s been spotted is the odd antler in the overgrowth or hoofprint on the forest floor.

    We’ve taken matters into our own hands and set up a series of cameras to try and locate Seb the Stag for ourselves. Brave visitor, can you help us in our quest to unravel the mystery and marvel at the myth?

    Launch forest cam
    Number 4
    Craig-y-Nos Country Park
    51.8815° N, 3.4435° W