We are the GlobalWelsh
Connecting Welsh people across the world.
- Client:
- GlobalWelsh
- Services:
- Campaigns, Content & Production
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Brief
GlobalWelsh is working to connect the Welsh diaspora around the world and boost Wales’ prosperity. To promote the launch of GlobalWelsh’s new brand, we devised a campaign to reach Welsh people or people with an affinity for Wales with an aim to grow their social media community.
Find out more about GlobalWelsh 👉Solution
We produced a 3-minute pride evoking, hiraeth building and tear-jerking video. A poem was written to communicate the story of Wales and its people. We launched paid promotion campaigns on Twitter and Facebook to reach as many Welsh people and friends of Wales with the message.
Results
• Reached 500,000 people
• 67,500 video views
• Over 2000 engagements
We are the GlobalWelsh
Wales has a lot to be proud of. Traditionally our landscapes, our language, and of course, our rugby. We can also be proud of the incredible impact the GlobalWelsh make in the world, from Nobel Prize winners to beacons of art and culture. We boast a wealth of global leaders in business and communities across the world.
Once the poem was ready, we found a husky-voiced Welshman to read the poem. This narration was overlaid onto footage that we captured from the streets of Wales. We filmed local businesses and people and sourced beautiful footage from around the world. We used the red ribbon from the branding to tie the video together, streaking through the footage. Finally the ribbon ties together at the end, to form the GlobalWelsh logo.
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