Made in Whales 🏴󠁧󠁢󠁷󠁬󠁳󠁿
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Valley Mill

Crafting a luxury homeware brand.

Valley Mill
Branding, Content & Production, Digital, Graphic Design
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Valley Mill is a proud Welsh brand which handcrafts high-quality home & giftware. When they came to us, the company was called Identilase. as their speciality was slate engraving. Yet, this did not match their ambitions or reflect their values as a brand. So the first step was to develop a new name followed by the brand identity and website.


The logo drew inspiration from millstones, which are grinding stones engraved with patterns. This echoed the brand values of natural, handmade and links to engraving the slate. When designing the website, we focussed on user experience. Allowing users to browse multiple categories and products with ease. We also coordinated a product and packaging photoshoot.

Valley Mill Snowden

Rolling out a rustic brand

For brand consistency, we designed packaging for slate products, product tags and soaps. The Valley Mill mark was used across all the printed packaging. It was also water blasted into the slate and painted bronze. The mark acted as a ‘seal of quality’ to distinguish the quality of the Welsh slate. We coordinated a product and packaging photoshoot. Using a setting that mirrored the natural, rustic and luxury qualities of products. This aimed to visually communicate the brand values with lifestyle photography. Thus supporting the strategic ambitions of the company.

Valley Mill sink

“Thanks to Blue Stag our company was transformed into what it is today, they helped us to choose a new name, completely re-brand the company including logo design, website design, help to implement the new brand onto the packaging and advise on social media marketing to push the new company onto the marketplace. All with a very relaxed / stress free but professional approach.”

Kevin Thomas / Director, Valley Mill
valley mill mark
Dan Sargent

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    There’s a rustle in the Welsh woods that has been whispered about for generations. They believe it to be Blue. They say it’s not sasquatch, but Stag. All that’s been spotted is the odd antler in the overgrowth or hoofprint on the forest floor.

    We’ve taken matters into our own hands and set up a series of cameras to try and locate Seb the Stag for ourselves. Brave visitor, can you help us in our quest to unravel the mystery and marvel at the myth?

    Launch forest cam
    Number 4
    Craig-y-Nos Country Park
    51.8815° N, 3.4435° W