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Global Youth Entrepreneurship Summit 2019

Designing Youth Business International's flagship event

Youth Business International
Branding, Digital, Graphic Design
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Global Youth Entrepreneurship Summit branding on the building


Global Youth Entrepreneurship Summit is the Youth Business International network’s flagship event. Bringing together leading experts, influencers and decision-makers in the youth entrepreneurship sector. YBI required us to create brand identity, event collateral and a microsite. This would give audiences all the information they needed on GYES and to encourage them to get involved with the event.

Find out more about GYES 2019 👉


We wanted to go beyond creating a simple ‘logo’ and instead create a full and complete brand style. We did this through shapes, motion, colour, typography, event style and brand guidelines. The dynamic features of the identity allow it to be used in a variety of mediums, including; print, digital and motion. The design was rolled out across the event. From stage decor, keynote presentations, event signage and merchandise.

A digital agenda

Alongside the printed event programme for the event. We designed and built a microsite for the event, which was the hub for all Global Youth Entrepreneurship Summit information. The brand transferred well to digital and animation within the site, making it a colourful and engaging user experience.

The custom-built WordPress module allowed the Youth Business International team to update the agenda throughout the event. This gave them the flexibility required for an event of this scale.

“As always, it’s been an absolute pleasure to work with the lovely and creative herd at Blue Stag on branding Youth Business International’s flagship event – Global Youth Entrepreneurship Summit 2019.”

Catalin Parascan / Communications Manager / YBI
Global Youth Entrepreneurship Summit 2019
Dan Sargent

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