Global Youth Entrepreneurship Summit 2019

Brief

Global Youth Entrepreneurship Summit is the Youth Business International network’s flagship event. Bringing together leading experts, influencers and decision-makers in the youth entrepreneurship sector. YBI required us to create brand identity, event collateral and a microsite. This would give audiences all the information they needed on GYES and to encourage them to get involved with the event.

Find out more about GYES 2019 👉

Solution

We wanted to go beyond creating a simple ‘logo’ and instead create a full and complete brand style. We did this through shapes, motion, colour, typography, event style and brand guidelines. The dynamic features of the identity allow it to be used in a variety of mediums, including; print, digital and motion. The design was rolled out across the event. From stage decor, keynote presentations, event signage and merchandise.

A digital agenda

Alongside the printed event programme for the event. We designed and built a microsite for the event, which was the hub for all Global Youth Entrepreneurship Summit information. The brand transferred well to digital and animation within the site, making it a colourful and engaging user experience.

The custom-built WordPress module allowed the Youth Business International team to update the agenda throughout the event. This gave them the flexibility required for an event of this scale.

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Brief

Solution

A digital agenda

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