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Give DIFFerently

A different way of combating homelessness

Client:
Give DIFFerently
Services:
Branding, Digital, Graphic Design
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The Wallich

Brief

By 2030, less than a quarter of people will carry cash regularly. This new scheme changes the way people to donate to the homeless by creating funding opportunities to help people stay off the streets for good. Cowshed asked us to establish a bilingual brand identity and assets for the Give DIFFerently campaign.

Find out more about Give DIFFerently 👉

Solution

A colourful, positive bi-lingual brand that would stand out and encourage action. We rolled out the brand across promotional material for print and digital. Finally, we created a digital street installation, posters, to bus adverts and social media animations.

Results

• Over £9500 raised since 2018.
• Digital installation reached 430 shoppers.
• Donation screen raised £1,720.
• £3,000 from texting donations.
• 25 grants for homeless people.

A DIFFerent identity for a new kind of campaign

We chose a warm palette of oranges and teals. As a result, the campaign had an optimistic feel, promoting an idea of a brighter future. This two-tone colour palette also lent itself to the bilingual brand.

GiveDIFF-Trio-1
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GiveDIFF-Trio-3

“From speaking to businesses and residents of Cardiff, there is growing concern about the homeless situation in the city and a strong desire to help. Working together with the organisations that are doing brilliant things to alleviate homelessness, we have created Give DIFFerently to make sure people living on the streets get the support they need, when they need it the most.”

Adrian Field / Executive Director / FOR Cardiff

Catching the eye of high street shoppers

The central point of the campaign was a digital installation created alongside Cowshed. It featured a video of rugby legend, Sam Warburton on a high street shop front in Cardiff encouraging shoppers to give a contactless payment of £2 per person. All donations made were later matched by Four Acre Trust.

Give Differently gingerbread house
Give Differently gingerbread house
Give Differently gingerbread house
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Close

There’s a rustle in the Welsh woods that has been whispered about for generations. They believe it to be Blue. They say it’s not sasquatch, but Stag. All that’s been spotted is the odd antler in the overgrowth or hoofprint on the forest floor.

We’ve taken matters into our own hands and set up a series of cameras to try and locate Seb the Stag for ourselves. Brave visitor, can you help us in our quest to unravel the mystery and marvel at the myth?

Launch forest cam
Live
Time
18:34
Date
..
Camera
Number 4
Weather
13°
Location
Craig-y-Nos Country Park
51.8815° N, 3.4435° W