Give DIFFerently
A different way of combating homelessness
- Client:
- Give DIFFerently
- Services:
- Branding, Digital, Graphic Design
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Brief
By 2030, less than a quarter of people will carry cash regularly. This new scheme changes the way people to donate to the homeless by creating funding opportunities to help people stay off the streets for good. Cowshed asked us to establish a bilingual brand identity and assets for the Give DIFFerently campaign.
Find out more about Give DIFFerently 👉Solution
A colourful, positive bi-lingual brand that would stand out and encourage action. We rolled out the brand across promotional material for print and digital. Finally, we created a digital street installation, posters, to bus adverts and social media animations.
Results
• Over £9500 raised since 2018.
• Digital installation reached 430 shoppers.
• Donation screen raised £1,720.
• £3,000 from texting donations.
• 25 grants for homeless people.
A DIFFerent identity for a new kind of campaign
We chose a warm palette of oranges and teals. As a result, the campaign had an optimistic feel, promoting an idea of a brighter future. This two-tone colour palette also lent itself to the bilingual brand.
“From speaking to businesses and residents of Cardiff, there is growing concern about the homeless situation in the city and a strong desire to help. Working together with the organisations that are doing brilliant things to alleviate homelessness, we have created Give DIFFerently to make sure people living on the streets get the support they need, when they need it the most.”
Adrian Field / Executive Director / FOR Cardiff
Catching the eye of high street shoppers
The central point of the campaign was a digital installation created alongside Cowshed. It featured a video of rugby legend, Sam Warburton on a high street shop front in Cardiff encouraging shoppers to give a contactless payment of £2 per person. All donations made were later matched by Four Acre Trust.
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