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April 11, 2020

iTown – A collaboration to support small businesses

Social media campaigns for charities - #StandWithSmall

Throughout the UK, restaurants, bars, entertainment venues, and other types of businesses have had to close their doors in light of Covid-19. 

Closures will hopefully be temporary but in some cases, there is a real risk that they might turn out to be permanent. 

It’s pretty heartbreaking seeing these small, independent, local, and family-owned businesses posting social media appealing to people to keep supporting them. But it’s also really encouraging when you see the people rally and respond. 

A few weeks ago I received a call from Professor Dylan Jones-Evans of the University of South Wales, telling me about a project he was involved in that aims to help support these small businesses and he asked if Blue Stag wanted to help out.

The idea was for an app called iTown and was the brainchild of both Dylan and Kate Methuen-Ley, founder of Tiger Stores Cardiff.

They have been working alongside Vicky Mann, who had already developed a potential solution to the problem via NearMeNow, an app that creates a digital high street for businesses to amplify their shop window.

They were working on a scaled back version of the NearMeNow app to help support small business at this time. 

We were happy to get involved and help out with the branding and website.

iTown enables businesses in each area to continue to act as one community in the digital space. Whether the business is a corner shop, butchers, bakery or a post office, hardware store or laundrette that has had to close their premises but is offering delivery services, iTown will link them all to local customers.

The app also allows customers to purchase gift vouchers from businesses that they can use at a later date allowing them to support businesses during their time of need.

The local high-street is a huge part of our country’s identity and contributes to our culture and economy. We need to support it now more than ever. Hopefully we can do that together.


If you’re a small business or a potential customer that wants to support your local high street then check out the site to get involved. 

It’s been great to be involved in this project and to work with other people happy to contribute their time to help support the local businesses when they need it most.

Dan Sargent

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    There’s a rustle in the Welsh woods that has been whispered about for generations. They believe it to be Blue. They say it’s not sasquatch, but Stag. All that’s been spotted is the odd antler in the overgrowth or hoofprint on the forest floor.

    We’ve taken matters into our own hands and set up a series of cameras to try and locate Seb the Stag for ourselves. Brave visitor, can you help us in our quest to unravel the mystery and marvel at the myth?

    Launch forest cam
    Number 4
    Craig-y-Nos Country Park
    51.8815° N, 3.4435° W