Taking Inspiration from the Welsh Countryside
The heart of Monmouth is surrounded by some of the most beautiful countryside in Wales and it was one of the main selling points of the new development.
To reflect the surrounding countryside, as well as the premium quality of the new development, we wanted the brand identity to draw on three key features - woodland, rustic and quality.
We created an identity system that enabled us to give each property its own identity while building a consistent brand style.
Each property was assigned a unique leaf icon and colour, which was then applied throughout the relevant materials for that property, including the property renders and animation. The colours were applied subtly through furnishings and appliances to give each property a slightly distinctive look.