Won't be a jiffy
1st June 2018

Rebranding Pontypool RFC for their 150th Year Anniversary

Rhi LeedamRhi Leedam

This year marks the 150th year anniversary of Pontypool RFC, and we have had the pleasure of working with them to on the club’s rebrand to honour the their rich history.

The original crest was created in 1901 following the merger of Pontymoile White Stars and Pontypool Thursday.

The crest was then redesigned in 1991 and we were tasked by the club to revive the iconic crest to celebrate the clubs history.

“We are so incredibly proud of our history here at Pooler and as the club’s 150th anniversary drew ever-closer, we felt there was no better way to pay homage to the past than to bring back a true icon of Pontypool rugby,” said Pontypool RFC chief executive officer, Ben Jeffreys.

Ben was passionate about capturing the deep-rooted respect for the contributions made by everyone who has been involved in the club throughout the years, who have established Pontypool RFC as one of the great clubs in Welsh rugby history. The re-introduction of the original crest is a celebration of the positive impact the club has made over the past 150 years.

Amy (our wonderful lead designer) has been leading on this project, her attention to detail and talent has certainly shone through, and the overwhelmingly positive response to final design has been fantastic. Working on something which has such emotional ties to a community can be daunting, but it couldn’t have had a better response.

“I have worked with Pontypool RFC for a number of years now and it was a pleasure to work with Ben to bring the original crest back to celebrate the club’s 150th anniversary. Using images of old programmes and memorabilia we were able to piece together all of the elements that are so iconic to Pontypool Rugby to create a modernised version of the original crest while still keeping its heritage.” - Amy Garrett-Williams, Blue Stag’s lead designer.

To reveal the final crest, we worked with The Makers, who helped to bring the crest to life in a dramatic reveal video. Big thanks to Liam Dowler, who used his editing wizardry to create this for us. Here it is...

Here are a few snaps of the new brand from the season -