Won't be a jiffy
27th March 2018

Give DIFFerently

Rhi LeedamRhi Leedam

Homelessness is a growing problem around the UK, especially in Cardiff, with the number of rough sleepers doubling in 2017. Give DIFFerently is a newly launched fundraising campaign that unites homeless charities already established across Cardiff.

Give DIFFerently provides an opportunity to think differently about how people can donate to the homeless to help make a difference. Most importantly, by giving through technology the charities who distribute the money can ensure it goes towards helping people stay off the streets for good.

Cowshed Communications, who have managed the campaign, invited us to be involved and to lead on the creative direction. We jumped at the chance to be involved in such an important and meaningful campaign.

The project has involved designing and installing a contactless pay point on the high street in Cardiff City Centre. For every tap at the contactless pay point, £2 will be put towards small grants for those who are currently experiencing homelessness or at risk of homelessness. You can also donate by texting DIFF20 followed by the amount you want to donate to 70070.

If you’re lucky you may even bump into Sam Warburton!

FOR Cardiff, the Business Improvement District for Cardiff is providing funding for the campaign and Four Acre Trust are a match funder, so every £2 donated becomes £4. The grants will be distributed through Cardiff's frontline services.

A host of local organisations and businesses have joined together to support this campaign including; South Wales Police, Cardiff Council, For Cardiff, The Wallich, Huggard, The Salvation Army, Community Foundation in Wales, The Big Issue, Cymru Well Wales.

Visit the website for more information, or if you’d like to help someone homeless in Cardiff today, text DIFF20 followed by the amount you want to donate to 70070.