When we were first approached, the company was called Identilase because of their main USP, which was to engrave onto Welsh slate. However, after early discussions with the company about their ambitions, it was clear the name was not suitable and may hinder their strategic goals.
The initial focus of the project was the process of re-naming of company… And so Valley Mill was born.
For Valley Mill’s brand identity, we wanted to encompass the natural and handmade element of their products, while showcasing the quality, Welsh materials used.
The logo design drew inspiration from millstones, which are grinding stones engraved with patterns. This echoes the brand values of natural, handmade and links to engraving the slate.