The Power of the Tache!
We created the Top Tache campaign, which invited the public to help us to find the best moustache in the world during Movember.
We first planned and designed a campaign that would hit its peak during Movember. We didn’t only want the campaign to be interesting to men or even those that have facial hair, but to create a fun and entertaining experience that would engage a number of audiences.
The identity and the illustrations took a fun and illustrative theme, which was applied across all materials.
At the heart of the campaign was a microsite that allowed people to be able to submit their photos by connecting it to Instagram. On approval, they were added to the list of other moustache heroes.
We didn’t simply want to bring in photos using a hashtag but to invite people to submit their own through Instagram. By doing so, we were able to ensure that the photos were suitable and we were also able to engage with the owner of that content, encouraging them to share their profile and gather votes.