Using the Power of the Crowd
The campaign audience ranged from school children through to retirees. Natural science effects everybody equally and we wanted to create a campaign that could draw the interest and attention of the UK public, not just scientists or academics.
We designed a campaign that would bring together the key components to engage with audiences and to invite them to take part.
The idea was to launch a competitive and entertaining crowdsourcing campaign, inviting the UK Public to suggest a name for the polar research ship.