Won't be a jiffy

#NameOurShip

Helping to create a campaign that would engage the UK public and provoke excitement around NERC and the new 200-million-pound polar research ship.

Promoting the UK's most Advanced Research Vessel

The Natural Environment Research Council is the leading funder of independent research, training and innovation in environmental science in the UK.

To continue its pioneering research, NERC is building a new state-of-the-art polar ship that will allow scientists to carry out polar research safely, even through the harsh winter months.

We worked closely with NERC to help deliver a 4-week social media campaign, promoting the new 200-million-pound polar research ship, the importance of natural science and to showcase NERC and the work that it does.

Ownership of Content

Taking ownership of user generated content.

Entertain

Putting entertainment and fun at the heart of the campaign.

Managing Entries

Providing a back-end solution which managed all campaign entries.

Using the Power of the Crowd

The campaign audience ranged from school children through to retirees. Natural science effects everybody equally and we wanted to create a campaign that could draw the interest and attention of the UK public, not just scientists or academics.

We designed a campaign that would bring together the key components to engage with audiences and to invite them to take part.

The idea was to launch a competitive and entertaining crowdsourcing campaign, inviting the UK Public to suggest a name for the polar research ship.

We designed a campaign that would bring together the key components to engage with audiences and to invite them to take part.

The idea was to launch a competitive and entertaining crowdsourcing campaign, inviting the UK Public to suggest a name for the polar research ship.

Taking Ownership of User Generated Content

We designed microsite for the campaign that brought together all entries in a visual and engaging way. The website, powered by Social Suitcase, allowed NERC to manage and control the entries that were submitted, allowing us to filter out the less authentic entries.

We enabled the public to explore and vote on the submissions, as well as find out about NERC’s polar research in a visual and engaging way.

The Results

In the 30 days, the campaign gained an enormous amount of traffic and conversation. By engaging the audience with crowdsourcing, the campaign generated:

  • The hashtag #NameOurShip was used 23 million times on Twitter
  • The campaign reached 250 million people across social media
  • Trended on Twitter across the UK, USA and Australia
  • The website generated 2.3 million page views in 3 weeks
  • The website received 30,000+ name submissions
  • Winner of AWWWARDS 'Site of the Day' Award
  • Shortlisted for CIPR 'Best Use of Social Media' Award

The Blue Stag. The stag, the myth, the legend. An ancient marvel or inhabitant of the deepest, darkest welsh countryside? For years and years, the question has been left unanswered.

As the foliage continues to thicken, we thought it time to explore the legendary myth and uncover the truth about the majestic Blue Stag once and for all. So, we travelled to the depths of the Welsh countryside – planting cameras along the way to catch a glimpse of this magnificent creature...

Launch Stag Cam
  • Stag Cam 1
  • Live
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  • The Woods