The Visual Identity
The new logo incorporates the recognisable elements of the original, combining the existing brand personality while modernising and creating a consistent strong design.
The identity consists of a compass design, which is dually used as a plus symbol, instead of the traditional ampersand. This provides a recognisable logo mark that is used as a constant visual key, tying all branded material together.
Flexibility was central in the development of the new Hutchings & Thomas brand, as it needed to be applied to a variety of branded material; including corporate stationary, company folders, promotional gifts, property boards and brochures.