Even though the #NameOurShip campaign is over, Boaty McBoatface has continued to provide us with endless entertainment, so we decided to choose our favourite Boaty McBoatthings…
1. Featuring on The Late Show
Boaty Mcboatface and the British humour got everyone talking, it even featured on Stephen Colbert's The Late Show in America. Nearly five minutes of prime time TV, viewed by 2.6 million people was beyond anyone’s expectations for the campaign.
It wasn’t just news channels and talk shows who were talking about it, it reached 250 million people across social media and trended on Twitter across the UK, USA and Australia. Even brands such as Iron Maiden, Universal Orlando and Paddy Power joined in the conversation.
2. Boaty McBoatface became its own personality
Boaty has become a character in itself and has its own Facebook page and Twitter account (well nearly 20 accounts). The ‘original’ @BoatyMcBoatface Twitter account has over 3.3K followers and is still sharing Boaty related tweets. Boaty McBoatface may not have graced the seas of the world, but it will live on forever on the internet.
Thanks for support in this difficult time. I love you all ❤ #BoatyBeFree#BoatyMcBoatfaceForever #BoatyMcBoatface pic.twitter.com/4wYC9Kp06c— Boaty McBoatface (@BoatyMcBoatface) May 7, 2016
3. Boaty products popping up here, there and everywhere
Visit www.boatymcboatface.co.uk, you can be sure to find all things boaty. Google 'Boaty McBoatface products' and you will see the array of wonderful spin offs to buy... Phone cases, dog collars, mugs, hoodies etc. Who wouldn’t want a Boaty McBoatface t-shirt or tote bag? Or how about a Daddy McDadface mug? You know what… maybe the birds will appreciate a Birdy McBirdface house too.
We know what we want for Christmas…
4. The petition
One Government petition was started to honour the public’s choice of name for the polar research ship, but it only gained 54 signatures.
Instead, in true British humour, the petition that gained the most popularity called for the real Sir David Attenborough to change his name to Sir Boaty McBoatface, obviously in the interest of democracy, it was the only alternative. The petition gained over 3000 votes, but sadly it is yet to hit the target.
It's really the only option... https://t.co/ZYOd3R9eTe— Helen Thomson (@hvthomson) May 6, 2016
"in the interest of democracy and humor" https://t.co/fLvTOqwWW8 (of course this @Change petition exists already) pic.twitter.com/tjnRRKyR3Y— Megan Hess (@mhess4) May 6, 2016
Petition calling for Sir David Attenborough to change his name to #BoatyMcBoatface in the "interest of democracy" https://t.co/TZdBKsFD5a— Jemma Crew (@jemmacrew) May 6, 2016
5. This Australian newsreader's reaction to RSS Boaty McBoatface
This Australian news reader's reaction to Boaty McBoatface is too funny... Good old British humour #boatymcboatface pic.twitter.com/LM30GAcppn— Rhi Leedam (@rhi_leedam) December 14, 2016
6. Other brands jumped on board for self-promotion
Boaty McBoatface’s viral success meant that lots of brands, not only from Britain but globally, jumped aboard the Boaty McBoathype to promote themselves. Firey McFireface (Hampshire Fire & Rescue Service), Pubby McPubface (Newbridge Arms), Trainy McTrainface (South West train service), and Doggy McDogface (Dog’s Trust) are just a few of the British snowclones. In Australia, a racehorse has now been named, you guessed it… Horsey McHorseface and even Google hopped on the Boaty band wagon and named their new computer programme Parsey McParseface.
Bravo the member of South West staff at Waterloo. Trainy McTrainface. pic.twitter.com/REY9lCP6jx— Harry Wallop (@hwallop) March 22, 2016
We definitely had that idea first! I know where our vote is going. #BoatyMcBoatface pic.twitter.com/d6X77NhFYk— HampshireFireService (@Hants_fire) March 21, 2016
7. Brands started their own naming competitions
Seeing the viral reach of NERC’s naming campaign, other brands decided to hold their own naming competitions. Each competition had something in common, the entry of a Something McSomethingface. However, many organisations steered clear of the snowclone. Sydney decided against Ferry McFerryface and the U.S Air Force didn’t fancy having a Bomber McBomberface B-21 aircraft. The Robert E. Lee Elementary, a primary school in Texas, had Schoolie McSchoolface as a popular entry, but it was beaten by some questionable, and some brilliant entries… Sign me up for Bruce Lee Elementary!
Even Nintendo joined in...
What should we name our Community Nintendog?— Nintendo of America (@NintendoAmerica) August 12, 2016
8. The super meme
One of the most magical moments was the merging of two global memes – Harambe and Boaty McBoatface, mutating into ‘The Super Meme’.
The story claimed that a Chinese zoo had held a naming competition for a newly born gorilla, and the winning name was ‘Harambe McHarambeface’. It was all over newsfeeds and was picked up by various news channels.
UPDATE: Doubt casts on zoo renaming gorilla Harambe McHarambeface https://t.co/9qy09B5VI0 pic.twitter.com/gw0hii8obH— Daily Mirror (@DailyMirror) September 13, 2016
Sadly, the story was too good to be true, and Harambe McHarambeface was an elaborate hoax... But none the less, the super meme creation was a magical moment .